Packaging design is of great importance in terms of its contribution to sales. People tend to buy packaging that they like visually. Let’s crown the subject with an example. Let’s have a high quality and high segment product related to the food sector. We want to keep this product (in accordance with its class) on the shelves of upper segment markets. At this point, we come across packaging design, which is one of the indispensable criteria especially in the context of products sold on shelves. A packaging design that will bring the target audience together with the upper segment product in question in the right way, communicate correctly, and reflect the product features and product image correctly is required.
Product features, product image or brand image are extremely important in this context. Brand and product image should be read and interpreted extremely well.